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Carl gold

Carl gold

Churn Simulation Advances — Fighting Churn WIth Data

This post introduces the new advanced customer churn simulation for learning the techniques of Fighting Churn with data (FCWD). The book…

Oct 22, 2023

Churn Simulation Advances — Fighting Churn WIth Data

Oct 22, 2023

Carl gold

Churn Prevention with Reinforcement Learning

Creating a churn propensity model is now pretty standard for data scientists. Today churn is the most common data science problem in the…

Dec 26, 2022

Churn Prevention with Reinforcement Learning

Dec 26, 2022

Carl gold

Churn Data Science Strategy — Fighting Churn WIth Data

Churn means that your customers cancel your service, or stop spending money on your site or app. Churn is the most common Data Science…

Sep 3, 2022

Churn Data Science Strategy — Fighting Churn WIth Data

Sep 3, 2022

Carl gold

Explainable Machine Learning Churn Prediction — Fighting Churn With Data

In my previous story on Machine Learning for Churn prediction, I showed that Machine Learning models (ML also known as AI) are the most…

Mar 31, 2021

Explainable Machine Learning Churn Prediction — Fighting Churn With Data

Mar 31, 2021

Carl gold

Forecasting Churn Risk with Machine Learning, Part 2 — Fighting Churn With Data

From Fighting Churn with Data by Carl Gold

Jul 11, 2020

Forecasting Churn Risk with Machine Learning, Part 2 — Fighting Churn With Data

Jul 11, 2020

Carl gold

Forecasting Churn Risk with Machine Learning, Part 1 | Manning

From Fighting Churn with Data by Carl Gold

Jul 6, 2020

Forecasting Churn Risk with Machine Learning, Part 1 | Manning

Jul 6, 2020

Carl gold

Customer Lifetime Value and Churn — Fighting Churn With Data

Customer lifetime value (CLV) is the foundation of recurring revenue business models: you recoup the costs and profit from a customer over…

May 31, 2020

Customer Lifetime Value and Churn — Fighting Churn With Data

May 31, 2020

Carl gold

Customer churn probability — Fighting Churn With Data

Calculating churn probability is an important part of fighting churn because of three key use cases:

Apr 27, 2020

Customer churn probability — Fighting Churn With Data

Apr 27, 2020

Carl gold

Advanced Metrics for Customer Churn — Fighting Churn With Data

In this post I’m going to explain why you need to use what I call “advanced” customer metrics in your fight against churn. If you are…

Mar 2, 2020

Advanced Metrics for Customer Churn — Fighting Churn With Data

Mar 2, 2020

Carl gold

Understanding Churn With Metric Cohorts — Fighting Churn With Data

This post is the fifth in my series on using data to reduce churn, or customer attrition, and increase customer engagement and retention.

Nov 29, 2019

Understanding Churn With Metric Cohorts — Fighting Churn With Data

Nov 29, 2019

Carl gold

Carl gold

New York native transplanted to Bay Area Data Scientist; the Director of Machine Learning at OfferFit.ai; wrote a book about churn: www.fightchurnwithdata.com

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