Churn Simulation Advances — Fighting Churn WIth DataThis post introduces the new advanced customer churn simulation for learning the techniques of Fighting Churn with data (FCWD). The book…Oct 22, 2023Oct 22, 2023
Churn Prevention with Reinforcement LearningCreating a churn propensity model is now pretty standard for data scientists. Today churn is the most common data science problem in the…Dec 26, 20222Dec 26, 20222
Churn Data Science Strategy — Fighting Churn WIth DataChurn means that your customers cancel your service, or stop spending money on your site or app. Churn is the most common Data Science…Sep 3, 2022Sep 3, 2022
Explainable Machine Learning Churn Prediction — Fighting Churn With DataIn my previous story on Machine Learning for Churn prediction, I showed that Machine Learning models (ML also known as AI) are the most…Mar 31, 2021Mar 31, 2021
Forecasting Churn Risk with Machine Learning, Part 2 — Fighting Churn With DataFrom Fighting Churn with Data by Carl GoldJul 11, 2020Jul 11, 2020
Forecasting Churn Risk with Machine Learning, Part 1 | ManningFrom Fighting Churn with Data by Carl GoldJul 6, 2020Jul 6, 2020
Customer Lifetime Value and Churn — Fighting Churn With DataCustomer lifetime value (CLV) is the foundation of recurring revenue business models: you recoup the costs and profit from a customer over…May 31, 2020May 31, 2020
Customer churn probability — Fighting Churn With DataCalculating churn probability is an important part of fighting churn because of three key use cases:Apr 27, 2020Apr 27, 2020
Advanced Metrics for Customer Churn — Fighting Churn With DataIn this post I’m going to explain why you need to use what I call “advanced” customer metrics in your fight against churn. If you are…Mar 2, 2020Mar 2, 2020
Understanding Churn With Metric Cohorts — Fighting Churn With DataThis post is the fifth in my series on using data to reduce churn, or customer attrition, and increase customer engagement and retention.Nov 29, 2019Nov 29, 2019