Carl gold – Medium

Carl gold

Churn Simulation Advances — Fighting Churn WIth Data

This post introduces the new advanced customer churn simulation for learning the techniques of Fighting Churn with data (FCWD). The book…

4 min readOct 22, 2023

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Churn Simulation Advances — Fighting Churn WIth Data

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Carl gold

Churn Prevention with Reinforcement Learning

Creating a churn propensity model is now pretty standard for data scientists. Today churn is the most common data science problem in the…

6 min readDec 26, 2022

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Churn Prevention with Reinforcement Learning

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Carl gold

Churn Data Science Strategy — Fighting Churn WIth Data

Churn means that your customers cancel your service, or stop spending money on your site or app. Churn is the most common Data Science…

3 min readSep 3, 2022

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Churn Data Science Strategy — Fighting Churn WIth Data

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Carl gold

Explainable Machine Learning Churn Prediction — Fighting Churn With Data

In my previous story on Machine Learning for Churn prediction, I showed that Machine Learning models (ML also known as AI) are the most…

5 min readMar 31, 2021

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Explainable Machine Learning Churn Prediction — Fighting Churn With Data

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Carl gold

Forecasting Churn Risk with Machine Learning, Part 2 — Fighting Churn With Data

From Fighting Churn with Data by Carl Gold

7 min readJul 11, 2020

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Forecasting Churn Risk with Machine Learning, Part 2 — Fighting Churn With Data

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Carl gold

Forecasting Churn Risk with Machine Learning, Part 1 | Manning

From Fighting Churn with Data by Carl Gold

7 min readJul 6, 2020

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Forecasting Churn Risk with Machine Learning, Part 1 | Manning

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Carl gold

Customer Lifetime Value and Churn — Fighting Churn With Data

Customer lifetime value (CLV) is the foundation of recurring revenue business models: you recoup the costs and profit from a customer over…

5 min readMay 31, 2020

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Customer Lifetime Value and Churn — Fighting Churn With Data

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Carl gold

Customer churn probability — Fighting Churn With Data

Calculating churn probability is an important part of fighting churn because of three key use cases:

3 min readApr 27, 2020

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Customer churn probability — Fighting Churn With Data

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Carl gold

Advanced Metrics for Customer Churn — Fighting Churn With Data

In this post I’m going to explain why you need to use what I call “advanced” customer metrics in your fight against churn. If you are…

4 min readMar 2, 2020

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Advanced Metrics for Customer Churn — Fighting Churn With Data

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Carl gold

Understanding Churn With Metric Cohorts — Fighting Churn With Data

This post is the fifth in my series on using data to reduce churn, or customer attrition, and increase customer engagement and retention.

9 min readNov 29, 2019

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Understanding Churn With Metric Cohorts — Fighting Churn With Data

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Carl gold

Carl gold

New York native transplanted to Bay Area Data Scientist; the Director of Machine Learning at OfferFit.ai; wrote a book about churn: www.fightchurnwithdata.com

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